Corporate Information

Singapore Discovery Centre (SDC) Our mission, belief statements, corporate values and more


To share the Singapore Story and inspire a desire to contribute to Singapore’s future.

Belief Statements

To our Guests – Excellent Customer Service

To our Staff – A Preferred Employer

To our Business Associates – A Professional Relationship

To our Stakeholders – An Enriching Partnership

Corporate Values

It is commonly used interchangeably with empathy, altruism, kindness and love. However, compassion must not be confined to just managing clients and visitors, it is also about treating our own employees compassionately.​

Customer Service​

We are just providing basic customer service if we are merely meeting expectations when we are personable, prompt, efficient, courteous, and reliable. It is when we are able to deliver beyond expectations, then are we are able to delight our guests and visitors.​

Pride in Work​

This is seen as a positive attitude to have as it celebrates one’s achievements and promotes self-worth or self-esteem. When you have pride in what you organise, plan, write, train and guide, then you will be able to do what you do exceedingly well and with a lot more passion.​


Being professional is also about wanting to excel in whatever we undertake to do. When we do things right and well the first time, every time and all the time, then we are indeed displaying the highest level of professionalism.​

Honesty & Integrity​

When we take personal responsibility for our actions, we are indeed displaying honesty and integrity. As we are governed by the corporate governance principles, it is only when we have strong ethical behaviour that we can stay true to the spirit behind corporate governance and we can all sleep well at night, knowing very well that our conscience is crystal clear.​


Understanding teamwork is essential in order to achieve the goals and successes that every business hopes to see. Working together as a team means that several individual people have to come together and function as one solid unit. It involves taking the various talents and skills that each team member contributes and combining them into one successful effort.​

Awards and Accolades
BG Kelvin Fan

Singapore Discovery Centre Ltd

Mr Joseph Tan

Chief Executive
Museum Development Group

Executive Director
Singapore Discovery Centre Ltd

COL Goh Jerica

Director, Nexus
Ministry of Defence

SLTC (NS) Melvin Kwek

Managing Director
Vantage Point (Private Limited)

Ms Loh Wee Cheng

Divisional Director, Student Development Curriculum 1

Director, Character and Citizenship Education, Ministry of Education

Mr Chia Tze Yee

Group Director (Engagement)
People’s Association

Ms Kit Chan

Artiste / Creative Consultant

Mr Jeffrey Seah

Mettle & Salt Partners Pte Ltd

Mr Ng Kin Yi

Defence Finance Organisation
Ministry of Defence

BG Tan Tiong Keat

SAFTI Military Institute
Ministry of Defence

COL Lim Han Yong

National Service Affairs Department
Ministry of Defence

Annual Report

FY2020/21 Edition

(PDF 13.0 MB)

FY2019/20 Edition

(PDF 11.0 MB)

FY2018/19 Edition

(PDF 5.0 MB)

FY2017/18 Edition

(PDF 4.4 MB)

Financial Statements

FY2020/21 Edition

(PDF 1.0 MB)

FY2019/20 Edition

(PDF 4.0 MB)

FY2018/19 Edition

(PDF 5.0 MB)

FY2017/18 Edition

(PDF 4.4 MB)

Visit Us

Singapore Discovery Centre
510 Upper Jurong Rd, Singapore 638365